LatAm Campaign
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The brief: Help Apex expand in the LatAm market by positioning their platform as the infrastructure partner for broker-dealers looking to offer U.S. market access.
 

This campaign required a steep learning curve. I was writing for LatAm fintechs and broker-dealers — firms navigating a completely different regulatory environment, investor base, and set of cultural expectations than what I'd encountered before. To get it right, I worked directly with client-facing colleagues in Latin America to understand how retail investors in the region think about money, risk, and trust.
 

The result was a campaign that covered the full funnel: a flagship fact sheet positioning Apex's infrastructure for the LatAm market, a long-form blog walking broker-dealers through eight criteria for evaluating a U.S. custodian, and a series of LinkedIn posts driving awareness and blog traffic.