M1 Finance

Copywriter (Full-Time)
Internal Marketing, Brand and Creative Team

M1 Finance is a self-directed investing platform built for the serious retail investor. As a brand copywriter for almost four years, I wrote across the full product suite during a period of rapid growth — from flagship product launches to lifecycle emails, paid social, TV spots, and everything in between.

High-Yield Savings - landing page (2023)

Leaning into FOMO, we told the story of big banks' low rates—and where M1 could be the antidote.

Note - M1's APY was raised to 5.00% shortly after this screen capture was taken.

"Coffee comparisons" (2023)

I used everyday objects to express the value of 5.00% APY.

"Chafe" (2023)

I wrote a series of :30s TV spots poking fun at big banks offering decimal dust in terms of APY.

"Portfolio management made simple" (2023)

I provided copy and voice acting for this :60s intro video for M1's home page.

Announcement email

Click to enlarge

$250 Invest referrals (2023)

This campaign notified clients of M1's biggest referral bonus yet—and how to claim it.

Email banner

Click to enlarge

The M1 Winter Sweepstakes (2021)

To promote card swipes leading into the holidays, M1 rewarded random Owner's Rewards cardholders by paying for their purchase.

Push notification